Product Designer
$1.1M+
ARR & MRR driven from designed features
2,000+
SMB accounts onboarded with new designs
100+
enterprise pages shipped
6+
years in B2B SaaS
Case Studies
Turned Android phones into payment terminals for GoDaddy merchants.
Introducing Tap to Pay
Improving SAP.com
with New Visuals
And designing ROI calculators
Full rebrand for an organic farming nonprofit
with a new Visual System
When customers ask where their order is, support agents can now respond
With the redesigned Freshdesk - Shopify Integration
Full customer info right inside the support ticket
With the new Customer Timeline
Improving the setup experience for admins
with the new Freshdesk WhatsApp Integration
How I Work
I like to understand the journey before the click. Behavioral design is at the core of how I work. I start wide — primary research through interviews, usability testing, and observation, layered with secondary signals like analytics and competitive analysis.